The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and commercial acumen. He is a pass...
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
This agreement is signed with Punbus
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath explored the disconnect between OOH potential...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...