Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

HERE advances location data science for ad ecosystem

In Digital OOH By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Contextual approach worked for us: Coca-Cola India

In OOH News By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

AdOnMo facilitates contextual advertising on cab LED screens

In Digital OOH By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab

Broadsign to power Westfield’s digital media screens at shopping centres

In Digital OOH By M4G Bureau - March 14, 2018

Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

Audi drives contextual advertising on DOOH in UK

In Digital OOH By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location