Posterscope creates high decibel campaign for Bournvita's Badam Booster

In Campaigns By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Kinetic India executes second large multi-city campaign for Grofers

In Campaigns By Satarupa Chakraborty - April 01, 2016

Kinetic launches a consecutive large-sized campaign for Grofers using billboards, metro and corporate park media etc in Delhi, Mumbai and Bangalore.

Honda unveils outdoor campaign for CB Hornet 160R

In Campaigns By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

Swachh Bharat dustbins create an impact in Jamshedpur

In OOH News By Satarupa Chakraborty - March 24, 2016

A large number of dustbins are being installed at Jamshedpur and other important industrial towns of Jharkhand, which will work as branding space and also help the city to clean up its streets. Raj Outdoors has taken up this initiative, in-sync with the"Swachh Bharat” campaign by the Govt of India.

Skechers stands out through OOH

In OOH News By Satarupa Chakraborty - March 24, 2016

American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.

Daikin spreads its cool zephyr through OOH

In Campaigns By Satarupa Chakraborty - March 23, 2016

Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this summer.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

"OOH is of great help while doing target marketing"

In Viewpoints By M4G Bureau - March 14, 2016

Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.