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‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’
In Viewpoints By M4G Bureau - April 18, 2024
Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.
75Media launches bespoke software Ask BOB for OOH campaign planning
In OOH Solutions By M4G Bureau - April 17, 2024
The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns
Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference
In OOH News By M4G Bureau - April 16, 2024
The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.
‘It’s business as usual in Delhi OOH market’
In Viewpoints By M4G Bureau - April 16, 2024
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down
Raeem International acquires Core Media Pakistan
In OOH News By Rajiv Raghunath - April 15, 2024
“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.
‘OOH business in Delhi is on the ascendancy’
In Viewpoints By M4G Bureau - April 15, 2024
Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
Next Stop: Innovation! Elevating bus shelters with LED display technology
In OOH Solutions By Sakshi Sanghavi - April 11, 2024
Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd
‘We liberate OOH firms from tedious reporting & admin burdens’
In Viewpoints By M4G Bureau - April 11, 2024
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
‘Customisation drives better brand recall & results for campaigns’
In Viewpoints By M4G Bureau - April 04, 2024
Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.