Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency

In Campaigns By M4G Bureau - October 23, 2023

"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.

Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display

In Campaigns By M4G Bureau - October 19, 2023

The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms

‘TV and DOOH complement each other’

In Viewpoints By Aayush Mohanan - August 18, 2023

Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.

‘Time for an OOH academy’

In OOH News By N Jayalakshmi - August 03, 2023

In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent for the OOH industry, on Day 1 of the Outdoor Advertising Convention 2023.

‘Building a smart HR strategy for OOH’

In Viewpoints By M4G Bureau - July 26, 2023

Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.

Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations

In OOH News By M4G Bureau - June 15, 2023

Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.

KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

In Campaigns By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru

In OOH News By M4G Bureau - June 01, 2023

The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

Premier tech summit Big CIO Show to be held in Bengaluru on March 9

In OOH News By M4G Bureau - February 28, 2023

Officially supported by NITI Aayog and powered by Intel Xeon, the 12th annual Big CIO Show will bring together a prestigious group of C-level technology innovators and leaders; the show will also feature the esteemed Big CIO Awards.