Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency
By M4G Bureau - October 23, 2023
"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.
Himalaya Wellness Company, renowned for its commitment to holistic wellness, is celebrating the purity of turmeric during Pujo at Deshapriya Park in Kolkata. They've teamed up with the Deshapriya Park Durga Pujo for this special occasion.
The heart of the Pujo season beats intensely in West Bengal, with pandals being the centre of attraction for devotees and visitors alike. In line with this spirit, Himalaya Wellness Company has placed its latest turmeric products at the Deshapriya Park Durgo Pujo, ensuring that their turmeric range stands out amidst the grandeur of the celebrations. The brand has even recreated traditional paintings to go along with the turmeric theme. The backdrop of the pandal will also be adorned with the vivid imagery of the new turmeric range packs.
Turmeric, also known as haldi, is important in Durga Puja. It represents purification and protection and is linked to the Goddess, who is often called "turmeric faced." This name highlights her radiant and purifying qualities, showing her ability to forgive sins and bless those who seek her refuge. Himalaya's new turmeric range includes various products like face wash, face pack, face scrub, face serum, face cream, and sheet mask. These products use the power of turmeric, a traditional ingredient in our culture, extracted using the Svarasa method, as recommended in Ayurveda.
Gayatri Kabilan, Category Manager, Himalaya Wellness Company, said, "Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life. It is a time of joy, togetherness, and spirituality”.
Manik Sharma, Brand Manager, Himalaya Wellness Company, said, “With our ‘Haldi-Inspired’ Pujo installation and the backdrop adorned with the turmeric range packs, we aim to resonate with the heart of this celebration. We're thrilled to be a part of this Pujo tradition and share the benefits of our turmeric products with everyone.”
Samir Vithlani, SVP and National Head HappEhrs (experiential division of ideacafe) added- “For Team ideacafe, known for creating unique concepts, the curation of the Haldi inspired Durga maa idol for Himalayas newly launched Turmeric category at Deshapriya park was a unique experience. The novelty of the idea and the creative route to blend it with the Durga Pujo festival is what makes the installation stand out in this grand milieu of a marketing carnival during this important festival.”
Himalaya's partnership with the pandal will bring a fresh perspective to the festivities, allowing everyone to experience the beauty and importance of turmeric in a new way.