Vodafone's innovative internet fest at Rath Yatra

In Campaigns By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

Vodafone goes 3D for 3G internet campaign

In OOH News By VJ Media Bureau - June 01, 2013

The telecom major along with Bates created an eye catching campaign in Uttar Pradesh to promote their 2G and 3G Internet trial packs available at Rs 25.

Cadbury Gems goes vibrant with'Raho Umarless' campaign

In OOH News By VJ Media Bureau - May 23, 2013

Cadbury along with Bates created this lively and vibrant OOH campaign about having fun with colours to target the young and old alike.

Asheesh Tyagi to move out of Bates Asia

In OOH News By Bhawana Anand - April 29, 2013

Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.

OOH made for you!

In Campaigns By Bhawana Anand - February 10, 2013

Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.