'The only guideline is that there are no guidelines!'

In Viewpoints By M4G Bureau - January 17, 2013

OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.

Free dive into a creative campaign

In OOH News By Bhawana Anand - January 09, 2013

Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.

Blackberrys' sharp OOH campaign

In Campaigns By Bhawana Anand - December 13, 2012

Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.