Sudden ban on flex creates havoc in Chhattisgarh

In OOH News By Bhawana Anand - October 10, 2017

Concessionaires planning to go to High Court for a stay on ban

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

‘An SOP culture is a must for OOH’

In Viewpoints By Bhawana Anand - September 26, 2017

Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:

‘OOH must have an Ad-Ex at least’

In Viewpoints By Bhawana Anand - September 04, 2017

Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Milestone Brandcom launches its creative arm Milestone Dentsu

In OOH News By M4G Bureau - June 20, 2017

Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.

East Delhi Corporation invites bids for unipoles, flag signs, toilet block

In OOH News By M4G Bureau - May 24, 2017

The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

In OOH News By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up