Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities
By Satarupa Chakraborty - May 05, 2017
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up
Automobile major Hyundai Motor India is in the process of adding 250 OOH sites in Tier II and tier III cities to its existing portfolio of 250 sites all across rural India. Hyundai is also planning to construct its own OOH sites outside Goa and Kochi airports, keeping in mind the increasing footfalls at these airports, as also the modernization of terminals such as Terminal 3 at the Kochi International Airport.
Speaking about the brand’s thrust on increasing its visibility in the rural markets through OOH, Puneet Anand, Senior General Manager & Group Head – Marketing, Hyundai Motor India Ltd, told Media4Growth, “As we are gearing up for major sales growth through 300 sales outlets in Tier II & III cities, we wanted to double our visibility too. We already have 250 OOH sites which have been bought over by us. We have already shortlisted sites recommended by our field agents in these aspirational markets. These sites may not showcase our premium offerings but will constantly promote our tried-and-tested models for these markets.”
Hyundai has already constructed a self-built concrete OOH site outside Bengaluru Airport, which serves as perennial brand support for the brand. The automobile brand is also planning a similar initiative at the Goa and Kochi airports. “We treat OOH as a key medium and spend a hearty part of our marketing revenues in it. Today, airports are showstoppers in terms of urban development of infrastructure. Hence, we make it a point to be present in and around all major airports in the country,” Anand added. Hyundai today is advertising through different OOH formats in 7 major airports in India. They have also recently taken a video wall at T3 of Indira Gandhi International Airport.