Results For "America"
94 News Found
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.
Skechers stands out through OOH
In OOH News By Satarupa Chakraborty - March 24, 2016
American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.
OAAA Celebrates 125 Years of Serving OOH
In Digital OOH By www.oaaa.org - January 18, 2016
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
FEPE 56th International Congress opens in Budapest
In OOH News By VJ Media Bureau - June 11, 2015
The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients
American Express promotes Jet Airways corporate card at Delhi airport
In Campaigns By Bhawana Anand - April 23, 2015
American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days
