Results For "America"
93 News Found
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
In OOH News By Rajiv Raghunath - April 17, 2024
As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
In OOH News By M4G Bureau - March 21, 2024
65% of top 100 OOH advertisers increased their OOH spend from 2022
LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
In Digital OOH By Rajiv Raghunath - December 19, 2023
This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards
In OOH News By M4G Bureau - December 12, 2023
"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA
Latcom appoints Marcelo Fiore as Business Development Director USA LATAM
In OOH News By M4G Bureau - August 31, 2023
Marcelo has 20+ years of experience in leading positions with companies in Latin America
Jignesh Dawda, SVP, Bandhan Mutual Fund part of OAA 2023 Jury
In OOH News By M4G Bureau - June 05, 2023
OAA is one of the most respected forums in outdoor advertising, says Jignesh
Alfalite in distribution agreement with Vitech US Inc. for Latin America markets
In OOH Solutions By M4G Bureau - May 30, 2023
“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.
OOH has a major bearing on in-person shopping decisions: OAAA study
In Research By M4G Bureau - April 24, 2023
Influencer marketing lends heft to OOH impact
JCDecaux partners with fashion giant GAP for Mumbai metro campaign
In Campaigns By M4G Bureau - April 11, 2023
The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.