Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

In Digital OOH By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

DPAA begins registrations for global Video Everywhere Summit

In Digital OOH By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

McCann helps 21 brands billboards with sunblock in Peru

In Campaigns By M4G Bureau - February 27, 2020

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road to create awareness about skin cancer

World Out of Home Congress 2020 dates announced

In OOH News By M4G Bureau - January 02, 2020

It is the first time Congress has returned to North America since 1998 when the FEPE Congress was held in Montreal

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

Homecenter tributes Horror Classics on Halloween

In Campaigns By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion