The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent.
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
The Congress, to be held in Mexico City from June 4-6, the first time it has ventured into Latin America following a successful first foray to...
João’s theme is 'OOH: is it ready to rise to the occasion?' and he will challenge the industry by asking if it is now ready, with...
Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable energy, tripling the global generation of...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
These appointments align with the trend towards advertisers running Global OOH Campaigns.
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
