Broadway musical at Video Everywhere Summit in NYC on Oct 15

In OOH News By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

MCGM new draft ad policy in a limbo still

In OOH News By Pray Jani - August 28, 2019

The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions

PlayAds to operate 600 digital LED formats by September

In Digital OOH By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

There's MORE in store for OOH audience measurement

In Digital OOH By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Sapphire Media wins bus advertising rights in Haryana

In OOH News By Satarupa Chakraborty - August 18, 2016

Sapphire Media has won bus brading rights of 150+ city buses of Haryana Roadways.

Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.