‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

SPIA to launch month-long protest against state ban on PVC flex

In OOH News By Bhawana Anand - September 19, 2019

It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays

ZEE Talkies scales new heights with Ganesha buzz

In Campaigns By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard

'Mission Over Mars' promos kicked off with a bang

In Campaigns By M4G Bureau - September 17, 2019

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show

Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising Ideas Pvt. Ltd.

In Gallery By - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

In Research By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

Tissot countdowns for National Anthem at Cinema halls

In Campaigns By M4G Bureau - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience

The Advertising Club announces Managing Committee for FY 2019-20

In OOH News By M4G Bureau - September 12, 2019

Partho Das Gupta elected as President of The Advertising Club

vivo’s showcases #ClearAsReal emotions

In OOH News By M4G Bureau - September 11, 2019

The extensive campaign is to be supported by contextual advertising and experiential engagement across OOH, DOOH and social media

‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th