Results For "Advertising"
1766 News Found
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
In OOH News By VJ Media Bureau - December 22, 2016
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujaratâ€
Media 24x7 bags contract to build & lease unipoles in Saharanpur
In OOH News By Satarupa Chakraborty - December 21, 2016
Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.
Digital technologies are transforming OOH advertising: Lokesh Kumar
In OOH News By Satarupa Chakraborty - December 21, 2016
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar
Creative solutions will enhance OOH impact: Jitendra Chauhan
In OOH News By VJ Media Bureau - December 19, 2016
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India
Vivo travels with Chennai Metro commuters
In Campaigns By Satarupa Chakraborty - December 16, 2016
Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains
Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH
In OOH News By VJ Media Bureau - December 13, 2016
The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative consumer engagements and use of new tools and technologies in OOH advertising - with the express objective of identifying the factors that will aid accelerated OOH growth in the state
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
SDMC floats tender for ad rights in BRT Corridor
In OOH News By Satarupa Chakraborty - December 08, 2016
The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes
UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
Sadhna Media dominates Karol Bagh Zone with 125 unipoles
In OOH News By Satarupa Chakraborty - November 24, 2016
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands