Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

RED FM goes to town with ‘Malishka Ko Matt Sunn’

In Campaigns By M4G Bureau - December 19, 2017

The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Star Gold Select HD depicts Mughal-E-Azam innovatively in the outdoor

In Campaigns By M4G Bureau - December 18, 2017

A 150 foot tall wall located in Mahim was painted to depict scenes from the epic movie; international & national artists were involved in the wall painting initiative; Active Media Innovations handled the OOH duties

Lonavala municipal body gearing up to implement new ad policy

In OOH News By M4G Bureau - December 18, 2017

Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated

The Last Jedi takes over digital boards in NYC

In Campaigns By M4G Bureau - December 16, 2017

The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets

Century Group of Companies bags media rights in East Central Railway Zone

In OOH News By Bhawana Anand - December 15, 2017

The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP