PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

OMA launches cloud-based industry-wide automated insertion order tool OASIS

In OOH News By M4G Bureau - September 04, 2023

The platform was built to standardise and streamline the campaign buying and verification process

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Vistar Media and Broadsign partner to streamline pDOOH transactions

In Digital OOH By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

Phil Hall appointed Ocean Outdoor UK CEO

In OOH News By Rajiv Raghunath - January 10, 2023

Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

Vistar Media powers GSTV digital display network with ad serving system

In Digital OOH By M4G Bureau - May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.