By: Bhawana Anand
Last updated : June 22, 2020 12:47 pm
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
He shared that HP’s latex technology fulfils the brand marketers’ requirements post Covid19. It meets the healthier standards and safe workspace for printing companies, the highest health and environmental offerings, low-emitting and odourless printing and sustainability for end-users. Since digital signage is marked as the next big thing globally, he emphasised that the significance of large format print will always exist in the market as digital interactive screens can’t be installed at each and every location. Hence, the digital signage and digital printing will co-exist. Anil Tayshete added, “Digital print can be the first and final brand engagement at the point of sale, where it can influence the purchase of consumer by showcasing the brand differentiation in an effective manner.”
Highlighting the importance of digital printing in today’s highly competitive world, he shared that a person gets exposed to 6,000 to 10,000 advertisements/signages every day. Therefore, it becomes important for brand managers to have high-quality advertisements with high resolution image, which present brand colour and product differentiation in order to stand out from the rest.