Vodafone develops mini hoardings to promote 121 Plan in UP East

Vodafone has created mini hoardings in some 948 locations across 23 districts in UP East to promote its 121 Plan. The brand used the'toy art form' as the central theme of its campaign creative, one that resonates with the local culture.

The mini hoardings, put up outside retail shops, proved to be cost-effective media to connect with the local audience.