UberAuto’s Chennai campaign promises haggle free rides

Uber has launched its latest campaign in Chennai with the line, ‘No Haggling, No Hassles’ encouraging people to avail UberAuto services in the city. UberAuto promises consumers faster pickups and convenient rides without “haggling or hassles”. As part of the campaign, Uber is also set to release print, outdoor and radio ads with the same message. The campaign, conceptualised by Ogilvy Bangalore, went on air this week and is expected to strike a chord with the Chennai market.

Sonal Dabral, Vice Chairman India and Chief Creative Officer South and S.E. Asia, Ogilvy added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service for our audience with a story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

Commenting on this initiative, Saakshi Verma Menon, Head of Brand – Rides, India & South Asia said, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai.”

Ram Moorthi, President, Ogilvy South said, “The flavour of the relationship between an auto rickshaw and its rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”