Times OOH adds new media options at Mumbai Metro
By M4G Bureau - August 14, 2019
Video Walls and Holographic Projection options are incorporated at different locations
A leading outdoor media owning firm, Times OOH has upgraded its Mumbai Metro media advertisement portfolio with the addition of impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar.
Times OOH’s has strategically added large video-walls at the busy Bank of Baroda Andheri and VIVO Ghatkopar stations (that contribute 50% traffic at the Mumbai Metro) will capitalise on the greater dwell time and offer longer viewing distance. Additionally, a new holographic projection has been set up near the AFC gates of the Bank of Baroda Andheri station. Moreover, 10*10 and 8*8 backlit media options are now available with advertisers at multiple stations to gather eyeballs.
Manu Vats, Product head – Traditional, Times OOH said “With changing consumer patterns and brand needs, we periodically review our media portfolio. The objective has always been to provide effective and vast range of media options to advertisers. On the basis of input parameters like passenger movements, feedback from clients & partners and category trends, we keep refreshing our media plan. Majority of media options are live, and some are in the pipeline. Till now we have seen good uptake of media from categories like OTT & E Commerce especially videowalls placed at high footwall zones like ticket counters and large format static media placed at Bank of Baroda Andheri and VIVO Ghatkopar station.”
“We are also coming up with new media options strategically placed near entry/exit points. This gives and extended point of sale marketing to retail and f&B outlets in & around station. It will be one of its kind offering for clients to make an impact” he added.
Mumbai Metro is among the most lucrative and potent OOH media properties for advertisers across volume-driven sectors like electronics, fashion and FMCG. Aimed at reducing traffic congestion in the city, and supplement the overcrowded Mumbai Suburban Railway, this rapid transit system is a captive environment to create a deep impression in the minds of the large and primarily regular travelling population spanning some of the widest income segments and age groups.
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