Southern Health Foods CEO Murugan S to address 2nd South India Talks OOH conference in Chennai on Feb 2

What are the key result areas that brands look out for when opting for OOH advertising, and how do they complement the brand communications on other media channels? Murugan S, CEO, Southern Health Foods will be sharing his perspectives on this matter, as also on aspects, such as, hyperlocal advertising, efficiency in media buying process, among others, in his address on the theme of ‘What's the RoI that OOH must deliver to advertiser?’ in the 2^nd South India Talks OOH conference that will be held at Grand GRT Convention Centre in Chennai on February 2, 2024. 

Murugan S is the CEO of Southern Health Foods, a leading food and beverage company headquartered in Chennai. An avid marketer with a deep passion for mining consumer insights and building brands through storytelling, Murugan has worked with some of the best known companies in his 20-year professional career. He worked as Senior Vice President – Marketing with Jubiliant Foodworks before joining Southern Health Foods. Prior to that he was Assistant Vice President – Marketing with Kansai Nerolac Paints, Head - Marketing with Danone Waters, and Head – Marketing with Britannia Dairy Products. Murugan had an 8-year stint with Britannia Industries where he had started his career. 

Murugan holds a bachelor’s degree in electrical and electronics engineering from Birla Institute of Technology and Science, Pilani and a master’s degree in management from Xavier Institute of Management, Bhubaneswar.

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