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OOH News

Self-regulation is essential for the growth of industry: Varghese Thomas
Self-regulation is essential for the growth of industry: Varghese Thomas

By Athira Nair - December 21, 2015

At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.

Outdoor is an industry and should be treated as such: Noomi Mehta
Outdoor is an industry and should be treated as such: Noomi Mehta

By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra

By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.

OOH is the cheapest medium to advertise: Chandramohanan
OOH is the cheapest medium to advertise: Chandramohanan

By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.

Being innovative creates impact and perception: Jayesh Yagnik
Being innovative creates impact and perception: Jayesh Yagnik

By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

First edition of Kerala Talks OOH kicks-off in Kochi
First edition of Kerala Talks OOH kicks-off in Kochi

By VJ Media Bureau - December 15, 2015

With more than 200 delegates attending the conference, the first edition of Kerala Talks OOH got maximum registration from outdoor giants and professionals across the region.

Clear Channel Mudra now becomes Ignite Mudra
Clear Channel Mudra now becomes Ignite Mudra

By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Jagran Engage bags semi-naming rights of Vaishali Metro Station
Jagran Engage bags semi-naming rights of Vaishali Metro Station

By Satarupa Chakraborty - December 08, 2015

This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.

Srishti Communications bags contract for hoardings across Bangalore
Srishti Communications bags contract for hoardings across Bangalore

By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.

Kinetic ropes in Suresh Balakrishna as its new CEO
Kinetic ropes in Suresh Balakrishna as its new CEO

By VJ Media Bureau - December 07, 2015

OOH specialist agency Kinetic welcomes Suresh Balakrishna as CEO for India, the Middle East and South Asia.

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