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OOH News

Royal Enfield rides on Rider Mania
Royal Enfield rides on Rider Mania

By Satarupa Chakraborty - November 24, 2016

The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe

Gujarat: Key destination for brands
Gujarat: Key destination for brands

By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative
Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

By VJ Media Bureau - November 21, 2016

At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program

Will the demonetisation drive curb OOH spends?
Will the demonetisation drive curb OOH spends?

By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Havas bags integrated media mandate for Swiggy
Havas bags integrated media mandate for Swiggy

By Satarupa Chakraborty - November 18, 2016

Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.

Savlon Unveils'Savlon Swasth India Mission' on Children's Day
Savlon Unveils'Savlon Swasth India Mission' on Children's Day

By VJ Media Bureau - November 15, 2016

The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.

Are mobile wallet brands gearing up for tactical OOH advertising?
Are mobile wallet brands gearing up for tactical OOH advertising?

By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars

By VJ Media Bureau - November 11, 2016

The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.

Supreme Advertising sets up smart toilet complex in NDMC area
Supreme Advertising sets up smart toilet complex in NDMC area

By VJ Media Bureau - November 10, 2016

Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities

Vodafone U customers have a blast in Delhi
Vodafone U customers have a blast in Delhi

By VJ Media Bureau - November 10, 2016

Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi

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