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OOH News

Media On Track powers ahead with exclusive branding rights on 4 key trains
Media On Track powers ahead with exclusive branding rights on 4 key trains

By Satarupa Chakraborty - November 04, 2016

The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.

Dentsu India appoints Indrajeet Mookerjee as Executive VP
Dentsu India appoints Indrajeet Mookerjee as Executive VP

By Nabamita Chatterjee - November 03, 2016

Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia

HP DesignJet has completed 25 years
HP DesignJet has completed 25 years

By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers

Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16
Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16

By VJ Media Bureau - November 02, 2016

The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.

SC Rail invites bids for ad displays on 10 rakes
SC Rail invites bids for ad displays on 10 rakes

By VJ Media Bureau - October 28, 2016

The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years

MOMS rolled out 3 back-to-back campaigns for USPL
MOMS rolled out 3 back-to-back campaigns for USPL

By Nibedita Saha - October 27, 2016

Wrogn, Imara and Ms Taken are all breakaway youth fashion brands, inspired by the distinctive sense of style targeted towards the open minded and progressive youth, those who like to make their best choices in life.

Varied brands adorn metro wraps
Varied brands adorn metro wraps

By Satarupa Chakraborty - October 24, 2016

Varied brands like Pepe Jeans, Spawake and Star Plus roll out their campaigns on line 2, 3 and 4 of DMRC.

NR invites bids for toilet complexes on BOT basis in lieu of commercial rights
NR invites bids for toilet complexes on BOT basis in lieu of commercial rights

By VJ Media Bureau - October 18, 2016

The high quality toilets shall be constructed by firms at their own costs and shall be operated and maintained by them on Pay and Use basis, with provision for value added services and rights for commercial advertisement through glow signboards, etc.

Madison Media appoints Vinay Hegde as Sr. Vice President -  Buying
Madison Media appoints Vinay Hegde as Sr. Vice President - Buying

By Satarupa Chakraborty - October 18, 2016

Vinay Hegde brings his 20 years of industry experience to Madison Media.

Regulatory bottlenecks hurt OOH business in Kanpur
Regulatory bottlenecks hurt OOH business in Kanpur

By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands

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