OOH News
OREO’s new campaign to be out on OOH soon
By M4G Bureau - February 26, 2020
The brand intends to create new and fun ways to engage with OREO lovers by widening its appeal
Kerala govt flags down plastic-coated fabric for outdoor ad displays
By M4G Bureau - February 25, 2020
Plastic coated fabric need to be replaced with cloth (plastic-free), paper (plastic-free) and polyethylene material
Money4Drive bags new contract for auto-advertisement
By M4G Bureau - February 25, 2020
With one lakh auto rickshaws, the transit company has created a monopoly in auto branding in MP
SAATCHI & SAATCHI PROPAGATE bag integrated communications mandate for Harappa Education
By M4G Bureau - February 24, 2020
The agency will towards establishing their leadership in the disruptive, fast-growing category of professional skilling
Outdoor Advertising Awards (OAA) contest is open for entries; media owner awards re-introduced
By M4G Bureau - February 24, 2020
Entries to be submitted online, latest by May 5, 2020; a separate sub-category for OTT also introduced
Indian Railways connects with masses with Digital Fit India Initiative
By M4G Bureau - February 24, 2020
The authority installed a digital display to run fit India initiative by connecting with masses
BBMP calls for removal of hoardings metal frames in 15 days
By Bhawana Anand - February 24, 2020
Media owners likely to challenge the move
Cabinet nod for Karnataka Open Places Amendment Bill 2020 poses greater challenge to Bangalore OOH
By M4G Bureau - February 21, 2020
The state cabinet plans to extend the provisions of the Act to the entire state including areas under panchayats
MSRDC offers ad rights in their tender
By M4G Bureau - February 21, 2020
The tender specifies branding rights on 3 flyovers and vashi toll plaza
Ocean Outdoor restructures UK sales team
By M4G Bureau - February 20, 2020
The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer
