Leading media planning and buying agency Kinetic has come up with a new colourful quirky logo as opposed to their previous black-and-white logo. The new logo is designed on geometric patterns, symmetry and directional alignments formed with three forces of nature: earth, water and air. The three forces have been thought to create the'Kinetic energy' and convert into'Moving Gears'. With this new logo Kinetic wants to convey a message of not only its constant movement but also the idea of connecting with each other.

A source from Kinetic explained, "Outdoor advertising as a sector is no longer stuck to creative boundaries, so why should the pioneers in the space be in a box?  Hence we thought of coming up with this bold and fun logo. The three colours - green, turquoise and pink symbolise five pillars of Kinetic - Agile, Focused, Innovative, Passionate and Responsible.” With this new logo, the company has decided to get quirky and yet stay connected to numerous client ideologies and millions of consumers in the outdoor space.