By: M4G Bureau
Last updated : July 19, 2023 2:47 pm
The report predicts India to outperform all markets in the Asia Pacific region
As for India’s OOH sector, it said that the market is rapidly expanding with total revenue in 2022 being $681 million – a staggering increase of 63.4%. PwC predicts that this pace will be sustained in the coming years and with 9.9% CAGR, the Indian OOH sector is set outperform every other market in the Asia Pacific region in the forecast period.
The report also pointed that OOH currently has low penetration in India and there have been many roadblocks that have curbed its development rate.