Industry News
Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more
The advertising veteran passed away on Tuesday in Mumbai.
Advertising veteran Sylvester daCunha, passed away in Mumbai on Tuesday.
daCunha was perhaps best known for his creation of ‘Amul Girl’ – the iconic advertising mascot for Amul which over the years has risen from merely a mascot to a vehicle for social commentary. While working at the advertising firm ASP, daCunha along with the agency’s then art director Eustace Fernandes came up with the idea of Amul Girl in 1966.
Amul Girl – wearing a polka dot dress with a matching ribbon – is famous for its playful topical advertisements based off current events. Having first appeared on a few billboards in Mumbai, it is now one of the most recognizable symbols of a brand that is not a logo, and has played an instrumental role in the Amul’s growth and establishment as one the world’s largest dairy brands.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
CAN Signage by Lumocast to showcase digital display hardware and software solutions at DDX Asia 2026
Moving Walls Group acquires OOH software provider Adarth
OOH industry hits the pitch at OACL 2026 in Mumbai
OUTFRONT joins ANA as first OOH strategic partner
Yasuharu Sasaki, Global Chief Creative Officer, Dentsu, named Grand Jury President of ADFEST 2026
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
British Heart Foundation turns memorial benches into celebrations of survival
Titled “In Living Memory,” the idea flips the traditional memorial bench on its head by celebrating those who have survived...
Incuspaze’s ‘Your Office, Your Way’ OOH campaign
The campaign is executed in Chennai
Netflix turns Mumbai Airport T2 into a crime-scene spectacle for Taskaree
The campaign has been executed across T2 of Mumbai airport
District by Zomato’s cheeky billboard right outside BookMyShow’s office
The billboard highlights District’s new offering, District Pass through which users can claim a ‘Buy 1 get 1 free’ offer...
Chandak Group Marks 40 Years with #Mission4000Trees
The flagship plantation drive was organized at Chandak Treesourus, Malad West, where 4,000 saplings were planted as part of a...
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
Titan Intech Limited announces the launch of “UltraLED Displays”
UltraLED Displays is designed for use across corporate environments, command and control centres, Transportation, retail, public infrastructure, education, sports and...
Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
LEDX Technologies launches India’s only fully automated active LED manufacturing facility
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant in India, engineered...
DIRECTV Advertising unlocks pDOOH inventory for DIRECTV Remote
The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access DIRECTV Remote...
-
Campaigns
British Heart Foundation turns memorial benches into celebrations of survival
-
International EventsYasuharu Sasaki, Global Chief Creative Officer, Dentsu, named Grand Jury President of ADFEST 2026
-
Campaigns
Incuspaze’s ‘Your Office, Your Way’ OOH campaign
-
InsightsCraig Benner on why 2026 will be the year OOH starts leading