By: M4G Bureau
Last updated : August 03, 2022 10:11 am
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Amazon's Alexa team recently took to the movie theatres to create an immersive out-of-the-box 30-second ad film. The ad campaign aimed to reinforce the message ‘Alexa makes smart home easier’ by making the audience experience hands-free control of lights and other household appliances with Alexa.
“The simplicity of just asking Alexa and getting things done is a very magical experience. It makes life even more easier and convenient when you’re able to control smart home appliances with voice,” said Parag Gupta, Director and Country Manager for Amazon Devices India. “We hope that this experiential ad campaign at across Cinépolis, PVR & INOX will make customers explore similar Alexa usage at their homes.”
Dhruv Jha, Co-Head, Mediabrands Content Studio, IPG said, “To make sure that the ad would resonate with the audience and achieve the highest share of voice, we meticulously planned and executed
“We just love how the Amazon Alexa ad always adds to the entertainment quotient for our audience,” said Devang Sampat, Chief Executive Officer, Cinépolis India. “We were blown away by the innovative idea of making the product placement contextual i.e. dimming of the auditorium lights by giving a command to Alexa, just before the movie starts. This campaign is a great example of how innovation in cinemas can boost the overall viewer experience and generate interest in the advertised product.”