Jagran Solutions organises Life OK's'Mahakumbh' launch event in Varanasi
By Bhawana Anand - December 23, 2014
The show had an hour-long Ganga Puja and Ganga Aarti and performances by the cast and crew of'Mahakumbh' and an
Television channel Life OK launched its new show'Mahakumbh' on the banks of River Ganga in the holy city of Varanasi. The Dashashwamedh Ghat -- main ghat on the river bank in Varanasi - was visited by the cast and crew of the show. Jagran Solutions, which organised the show, created an attractive riverside set-up with'Mahakumbh' branding on the backdrop and panels that gave a mythological feel. The launch event also had an hour-long Ganga Puja and Ganga Aarti.
Commenting on the launch event, Pawan Bansal, COO, Jagran Solutions, said, "This is the second time we have launched a product at the ghats of Varanasi. A show like'Mahakumbh' is made to appeal to the core audience of tier 2 cities. The event witnessed performances by various artists including actors and crew of the show. The highlight of the event was larger-than-life Ganga Arti which made the backdrop for launching'Mahakumbh'.â€