ITC’s Mangaldeep spreads fragrance in Ayodhya to create Khushboo Path

On the momentous inauguration of the Lord Ram Mandir in Ayodhya on January 22, Mangaldeep, ITC's Agarbatti brand, launched a series of initiatives to actively be a part of the celebrations of devotees during the inauguration and beyond. Mangaldeep joined hands with the Shri Ram Janmbhoomi Teerth Kshetra to implement various initiatives in honour of the Nutan Vigrah Pran Prathisthra of Shri Ram Lallaji. 

As part of the association Mangaldeep donated its flagship dhoop, the "Mangaldeep 3 in 1 Dhoop," for a duration of six months from the Temple's opening date. 

On the day of the inauguration, Mangaldeep enhanced the devotees' spiritual experience by installing a unique "Khushboo Path" within the Temple premises. This fragrant corridor, adorned with 5-foot tall agarbattis, was meticulously crafted to diffuse the auspicious fragrance of Mangaldeep agarbatti throughout the temple. 

Two agarbatti stands were also installed at 'Ram Ki Phedi' where devotees can light incense sticks and offer their prayers to Lord Ram. Besides, Mangaldeep provided platforms for Pujaris at river ghats as well as pooja outlets, hawker setups and umbrellas for shade in the markets of Ayodhya. 

Speaking about Mangaldeep’s initiatives in the run up to the inauguration of the Lord Ram Temple, Gaurav Tayal, Chief Executive, ITC’s Agarbatti Business, said “For us at Mangaldeep, it is indeed an honour to be a part of this historic and sacred event. Our mission is to serve as the enablers of devotion in Temples as well as at devotees’ homes. We are fully committed to ensuring a harmonious and enriching experience for all those participating in the festivities of the Ayodhya Lord Ram Temple. We express our sincere gratitude to the Shri Ram Janmbhoomi Teerth Kshetra for entrusting us with the opportunity to serve the devotees."