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Home » OOH News » Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh
Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

By M4G Bureau - September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

With a focus on providing safe and clean drinking water for communities, Anandana, The Coca-Cola India Foundation, in partnership with Jaldhara Foundation and WaterHealth India initiated seven WaterHealth Centres (WHCs) in the Adilabad, Medak and Nizamabad districts of Telangana and Andhra Pradesh. The Foundation has also invested in water treatment facilities of these districts to serve over 20,000 people of the community and provide them a sustainable livelihood. The initiative will facilitate improvement of community health by promoting consumption of safe drinking water and reducing susceptibility of villagers towards water borne diseases. The Foundation has also initiated such projects in Aurangabad district of Maharashtra which faces similar water stress conditions.
 
Commenting on the partnership, Ishteyaque Amjad, Vice President, Public Affairs, Communications & Sustainability, Coca-Cola India & South West Asia said, “Water is essential to life and safe drinking water is the backbone of a healthy society and economy. Coca-Cola India Foundation, Anandana in partnership with the local communities across India have made humble contributions for the past 10 years in being part of the solution towards providing safe and clean drinking water. Our partner Jaldhara Foundation and WaterHealth India have helped us successfully implement the project and positively impact the communities of Adilabad, Medak, Nizamabad and Vijay district. We will continue our sustained efforts in the direction to contribute towards community and environment.”
  
To help these communities in need, the Coca-Cola India Foundation, Anandana has supported seven water purification and dispensation units called WaterHealth Centers (WHCs). These are currently operational and are serving a significant proportion of the unserved population with safe, clean and affordable drinking water. Additionally, setting up of WaterHealth Centers (WHCs) has created opportunities for direct and indirect employment for people in the region hence, contributing towards overall socio-economic development of the area.
 

Tags : OOH Coca-Cola
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