Garima’s topic, "OOH as an Integral Part of Public Space Design," painted a picture where advertising transcends its traditional disruptive role, becoming an enriching element of...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
Under the terms of the agreement, Ocean will continue to manage content for the world’s No 1 advertising DOOH screen well into the next decade
The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much...
The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
