Coca-Cola decided to support #PrideMonth with OOH campaign
Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste
Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers
Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’
The prestigious brand advertising platform engages positively with audiences on an emotional level
Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising
The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
The OOH advertising too was set in regional contexts, and that worked for the brand
To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities
