BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills

Faced with mounting losses that add up to some Rs 7,500 crore, Brihanmumbai Electric Supply and Transport (BEST) Undertaking is planning to introduce advertising on its bus tickets. The public undertaking is also mulling over introducing advertising on the BEST bus rooftops and BEST electricity bills. These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects.

BEST is central to life in Mumbai. The undertaking supplies power to lakhs of households and ferries some 32.92 lakh citizens daily on its fleet of more than 4,000 buses.

BEST General Manager Jagdish Patil has confirmed the above developments. "We are discussing the first set of suggestions that we have received. We are going to implement the most practical suggestions,” he said.