We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at...
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will...
The combined revenues of Germany, Austria and Switzerland alone was 930 million euros
Fast-growing cities are centre stage in the digital and creative revolutions
Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June...
Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet...
Trial runs of the first phase of Lucknow Metro are expected to begin in December
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32 screens) on five busy escalators at the heart of Zurich's main station
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by creative agency Creapills
The campaign is executed by MOMS Outdoor
This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...
Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...
In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.
The campaign uses a simple, relatable message to highlight how working from home often blurs into household work,positioning quick-access house...
In this episode of Beyond the Billboard, hosts Livia Brown and Kirsty Carlson speak with Andrew Brunton, Executive Managing Director...
Laetitia Lim, CEO of Quividi, shares some key insights from her long journey with data monetization in in-store retail media...
“Unlike other media you can’t turn OOH off; you can’t avoid it, and at the same time, it doesn’t clutter...
DDX Asia 2026 will take place from 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.