Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was...
The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani...
The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment...
The high quality toilets shall be constructed by firms at their own costs and shall be operated and maintained by them on Pay and Use basis,...
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70...
Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands
The campaign is executed by MOMS Outdoor
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
The campaign is executed by Connect Network
The campaign has been executed in Chetpet, Chennai
The campaign is executed by Platinum Outdoor
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
In the first episode of M4G Talkies Podcast, launched by Media4Growth, host Meenakshi Menon, Founder of GenSxty Tribe, sits down...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign features the monsters and characters from the fifth season of the show
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson...
The activation is executed by NVE Experience Agency
In this edition of Insights: Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to...
The campaign is executed by Platinum Outdoor