Primesight BT ad contract in Northern Ireland goes live

UK OOH major Primesight has announced that the BT advertising contract in Northern Ireland has gone live. With over 1,100 payphones and 220 BT6 faces, the inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight’s expansion into new markets and environments. Coupled with the 18,000 payphones and 2,250 BT6 faces on the UK mainland, the addition of the BT advertising contract showcases Primesight’s broad national coverage in small format, generating over 90% coverage of the UK’s population. 

Keith Lammie, Regional Director at Primesight said: ‘This fantastic addition to our every expanding portfolio is hugely exciting for us in a year where we’ve established ourselves as No. 1 for coverage and No. 1 for billboards across the UK. We’ve listened to the market and know that offering clients the static inventory that forms the backbone of their brand building efforts is key to their success.’