With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the...
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of...
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost...
Giant smart outdoor screens which track the ages of passers-by and select ads based on their profiles have been unveiled in Birmingham.
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part...
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky,...
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than...
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
