The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.
The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations
The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August....
USA's premier experiential marketing firm buys leading creative event agency
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...