The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
Media owners unperturbed by the impending tax hike
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights...
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
The OOH firm has bagged the rights for a period of 7 years.
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...