While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH advertising to its portfolio, reinforcing its...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV and C
VERTIQ is one of Ahmedabad’s largest vertical digital screens
The company's recent tender wins will add to its existing network, serving key regions from its offices in Delhi, Gurgaon, and Chandigarh.
DOOH in Australia continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year.
The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent.
This marks the second consecutive term Chitra Painters has been awarded this railway tender.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The campaign is executed by Platinum Outdoor
The striking red billboard features the bold Hindi text: "Doobna hi hai toh pyaar mein doobo, yahan nahi ".
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from...
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being...