Ad Policies & Regulations
UP Govt examining road safety norms pertaining to roadside advertising
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
The Uttar Pradesh government is reportedly studying the guidelines prepared by Indian Roads Congress that lays down the safety protocol required to keep the road users safe from getting distracted by outdoor advertisements. The emphasis is on safety, efficiency, positioning of roadside advertisements and their illumination.
A media report states that in locations where speed limit has been curtailed within 30 km per hour, the hoardings can come up at a distance of 35 metre. However, to ensure safety on road stretches where vehicles are allowed to scale 60 km in an hour, the recommended distance must be 90 metres.
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