Talks OOH

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Published

April 8, 2024

admin

Even as the state of Gujarat reinforces its primacy as an economic powerhouse with accelerated industrialisation, massive physical infrastructure development and urban renewal projects, the OOH business in the region has kept pace with the developments and is poised to board a high growth trajectory. This backdrop serves as a compelling factor for high level industry participation in the upcoming Gujarat Talks OOHconference that will be organised by Media4Growth at Courtyard by Marriott in the city of Ahmedabad on April 23.

Underlining the significance of this conference, Gujarat’s top media owning firm Chitra OOH has taken up the ‘Powered By’ sponsorship of the event. The OOH firm has always been a strong votary of collective efforts of the industry. Sharing this view, Hrushi Mehta who heads the Promotion & Analysis for Chitra OOH, told Media4Growth, that the sponsorship initiative is guided by the imperative of bringing all industry stakeholders on a common platform. “We believe in uniting all media owners in good spirit. This will further improve the work ethics and quality of work,” he said, while adding that “the Talks OOH conference is bringing everyone together which is aligned with our values.”

The conference will be addressed by well-known brand marketers, specialist agency heads, officials from municipal corporations, and experts from other domains who have made positive contributions to OOH.

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region. Alongside, due attention will be directed to areas like media regulation, adtech application, creative solutions, among others.

The conference will begin with networking lunch, followed by knowledge sessions.

The first edition of Gujarat Talks OOH conference was held in Ahmedabad in December 2016.