By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
The solution is available on mobile truck, in-store screens and soon-to-be introduced large format digital billboard. According to Digi, the trucks help businesses reach hard-to-hit locations to deliver more immediate and targeted results. The service is currently available in the Klang Valley area, and is targeted to expand into non-conventional places with high traffic within the region to reach a wider audience.
“The company is building a network of indoor and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience,” said Praveen Rajan, Digi’s chief digital officer.