The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai
By M4G Bureau - September 11, 2023
The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.
Manforce Condoms, in association with brand ambassador Kartik Aaryan tries to enlighten and sensitize audiences about the paramount significance of consent in today's society using the water mobile ‘Broadcaster’ with a world-class LED display with visually appealing creative on the busy and high density Bandra-Worli Sea Link Corridor in Mumbai.
Mankind Pharma, a leading pharmaceutical company in India, in its latest integrated campaign is promoting a meaningful message to today’s youth "ApnePartnerSePuchho" with Karthik Aryan being the face of the communication. The partnership aims to foster a greater understanding of consent through engaging and informative campaigns. The DOOH led outdoor promotion part is being executed by The Brand Sigma.
Mankind Pharma continues to be socially responsible in its conversations around sexual health and the upcoming campaign around consent will seek to re-emphasize the same while spreading awareness to wider audiences. These displays will be floating in the middle of the coastal waters of Mumbai and will be visible to commuters traveling on the 5.6-km sea link and the entire highway leading to the sea link from the suburbs. The Brand Sigma has facilitated the high decibel DOOH led campaign in key metros.
The Brand Sigma went extra mile to develop the best solution suited for Manforce condoms’ brand and social message which has gone viral owing to the uniqueness of the media. The LED display offers a super high brightness of 10,000 nits to ensure a world-class viewing experience, even during peak sunlight or any other weather conditions. It is specially designed to take up relatively lower power consumption.
Joy Chatterjee, AVP of Sales & Marketing, Mankind Consumer division, said, “Manforce being India’s No.1 selling brand is acutely aware of the pressing need to elevate conversations around consent, and with Kartik's support, we are confident in our ability to reach a wider audience and drive positive change. Through this campaign we will continue our tradition of employing quirky and captivating marketing strategies that have previously disrupted the sensitive contraceptives category, further emphasizing our commitment to promoting sexual health and consent awareness. The unique DOOH is garnering wide visibility for the brand online and offline, raising the brand equity and brand chatter among the target audience on pan India basis.”
Madan Seeni, Director, The Brand Sigma, said, “The Brand Sigma always believed in creating value for its esteemed clients’ campaigns. It’s a pleasure being associated with Mankind Pharma in their endeavour to promote conversations around sensitive topics like sexual health and seeking partner consent. We look forward to develop encouraging storytelling in a creative way and create a holistic enriching experience for the brand and target audience via outdoor advertising.”
Divya Jyoti, Business Head - North, The Brand Sigma, said “Mankind Pharma is a very prestigious client for us. We at The Brand Sigma, believe in providing novel, creative solutions to our clients. Our association with Mankind Pharma is firmly based on this principle. The main objective of this campaign is to put the spotlight on the conversations around sexual health and seeking consent and communicate the brand message to the customers. The floating billboard, first of its kind in India is taking the brand message beyond its intended market owing to virality it has created. We look forward to working with Mankind Pharma on more such meaningful campaigns.”