Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu
By M4G Bureau - July 12, 2023
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Laqshya Media Group, has unveiled a multilingual campaign for Santoor, the flagship soap brand of Wipro Consumer Care and Lighting. The campaign features Varun Dhawan as the brand ambassador in Hindi, Marathi, Oriya, and Gujarati-speaking markets, while Mahesh Babu was chosen as the face of the brand for the Kannada market. The campaign aims to maximize sales by leveraging exciting product offers and strategic pricing strategies, ensuring a powerful impact in each targeted region.
The ongoing campaign will be live for a total of 10 weeks, and was strategically designed and executed, to include all high-impact OOH sites while using impactful 3D creatives. The campaign has been intricately tailored to effectively engage Santoor’s target audience across multiple markets and languages. Spanning 100+ towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Maharashtra, Orissa, Gujarat, and Karnataka, the campaign strategically positions billboards, unipoles, and various other mediums at key touchpoints to ensure maximum visibility and impact.
“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who executes campaigns fast and at scale and makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium best. Our partnership with Laqshya is now a long-term one,” said Prasanna Rai, CMO and Head of E-commerce Business, Wipro Consumer Care and Lighting.
Amarjeet Hudda, COO, Laqshya Solutions, firmly stated, “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honour for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor’s unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign’s expectation.”