PharmEasy delivery app writ large on OOH formats

PharmEasy, an online medicine delivery app, has used multiple media formats like hoardings, billboards, AC bus wraps, non-Ac bus panels and other BTL activation including residential welfare campaign like health camps, to promote its offerings.

PharmEasy’s main objective was to create brand awareness in new markets while ensuring they also get good brand visibility in the existing markets. The core idea behind this campaign was to educate the users about their online medicine delivery services and also communicate about the discounts on offer. The convenience of ordering medicine through online app with attractive features like free home delivery and 20% flat discount on medicine have become quite prominent in both the cities where the campaign is targeting two sets of target audiences- males and females above 35 years and the others such as the influencers, who can influence their parents to download the app and order medicines online.  The brand campaign that has been used in all the media properties shall be evaluated and based on these evaluations the campaign may be scaled up for further activities to other cities as well.

Shailesh Gnanaprakasam, Marketing Manager, PharmEasy informs Media4growth, “Release My Ad has worked as a very well oiled cohesive unit to ensure PharmEasy gets maximum reach in the city. Not only the outdoor campaign, Release My Ad has executed our print and radio campaign as well. It gets easier for a brand to put across their communication out there in the market when we have a single agency to communicate the brand via multiple channels.”