Campaigns
SpectaLook opticals celebrates World Sight Day with outdoor campaign
The global event is an effort to raise awareness about blindness and vision impairment.
World Sight Day is an annual international observance held on the second Thursday of October, aimed at bringing attention to blindness and visual impairments. Its inception was in 2000 by the SightFirstCampaign of Lions Club International Foundation.
Today, it is incorporated into VISION 2020 and organized by the International Agency for the Prevention of Blindness (IAPB), in partnership with the World Health Organization.
SpectaLook (previously known as Vision Eye Plus), a brand launched in 2013, launched an outdoor campaign with catchy taglines to celebrate the same.
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